Tuesday, March 5, 2013

How to Hold a Teleseminar

Teleseminars are fast becoming some of the most powerful internet marketing tools that can help you position yourself as an expert on your chosen niche, boost your email marketing list, and increase your sales and revenue by earning the trust of your potential clients.

Here's how you can amplify your teleseminars:

1. Plan ahead. I am sure you would like to impress your attendees by making your teleseminars not only informative but well-organized as well. Do the necessary preparations at least a couple of weeks before your actual teleseminar. Identify the topics to discuss, create an outline of the information that you would like to cover, set up your bridge line and make sure that it works, and do your research to obtain more information about your chosen topics.

How to Hold a Teleseminar

2. Connect with your attendees. Notify your target audience about your upcoming teleseminar. Tell them about the topics you'll discuss and ask them to send in their questions or the things that they would like to know about. This is one of the best ways that you can do to ensure that you'll be able to address all the needs and demands of your attendees.

3. Prepare a study guide. You'll be able to increase the perceived value of your teleseminars if you can send your attendees with study guide that contains all the information or topics that you'll discuss. To make this work for you, ensure that you include your name and your contact information to make it easier for your attendees to contact you should they want to purchase your other offerings.

4. Eliminate annoying background noises. I am sure you would want your teleseminars to sound very professional So, pick a venue where you can have some peace and quiet. It could be in your bedroom or in your office. Also, to guarantee the quality of your connection, use landline instead of mobile phones.

5. Make it interactive. Give your attendees a chance to speak up once in a while. Allot a couple of minutes where they can ask their questions or share their opinions about the subject matter so you can make these people feel that you also value their ideas.

6. Be very particular with your tone, pitch, volume, and speed. Speak slowly, be confident, and try to sound very confident so you can easily earn the trust of your attendees.

How to Hold a Teleseminar
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Author: Sean Mize. Sean teaches a unique perspective on growing your online information business using 4 key principles: 1) purpose and mindset 2) expert positioning 3) target market activation and penetration and 4) maximizing sales per buyer.

Sean's training is specifically geared towards advanced marketers who are already making money online and want to increase their market share through innovative and cutting edge methods.

You can find out more about Sean Mize here: Sean Mize's Website

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Monday, February 25, 2013

Audition Tips For Actors - What to Wear to Win the Job! Wear Blue!

The key word is BLUE.

Why blue? Why a color? Colors are a form of energy. When you communicate, you're expressing ideas through energy-your personality, your voice, your appearance and the COLOR you're wearing! When you appear on camera the lens pick up the energy of that color. Certain colors have more energy and attraction than others. Bright reds and oranges may have a lot of energy but to most people these tones are not very appealing. Red can represent passion but also fire, fear, blood and anger. Dark somber colors-black, evergreen and brown are usually perceived as depressing, cold, sad. Dull shades of gray, navy, and cranberry usually represent the corporate world- serious business. Vibrant and pastel shades are generally the most popular. They're used frequently in nurseries, schools and hospitals, as they are perceived as happy, relaxing and healing.

And guess which shade is the most popular with most people? You guessed it. BLUE. Why? Blue is the color of the sky and water-lakes, oceans, streams. It is the most frequent color used in nature, at least on our planet. Not green. And it represents a positive energy, HAPPINESS. Think about it. Blue skies, blue moon, blue screen, jetblue, TV blue... On any day you'll see more of the color blue than any shade in the rainbow so it's the most universal, the most comfortable. It puts people at ease. Sky blue, French blue, aquamarine, turquoise, and baby blue. These colors are everywhere. Now, you're asking, how does this relate to Acting?

Audition Tips For Actors - What to Wear to Win the Job! Wear Blue!

When you audition on camera the first thing that anyone sees is the color you're wearing. Wear something depressing, annoying or threatening and no matter how brilliant your performance, they are going to be affected by the color first and the performance second, especially when you are auditioning for commercials, daytime/prime time TV or film roles. It's subliminal-first impressions and all that.

If you are portraying a psychopath/murderer, a desperate housewife, an aggressive district attorney or an FBI agent, OK, choose to wear the more aggressive colors. But if you're portraying a professional-a doctor, lawyer, corporate spokesperson or even a happy Mom/Dad, use blue in your ensemble and you'll book more jobs. Strange, but true. Try it!

Years ago when I auditioned a lot for network TV commercials, I had a blouse that I bought very reasonably at the neighborhood boutique. It was my favorite blouse. It was somewhere between sky and french blue, a warm ocean-lake blue. I booked more spots wearing that one top than any other piece of wardrobe I owned. It earned me millions over a decade! In more than a few screen tests for the roles of lawyer, doctor, Mom, I wore the blouse. Did I have a successful career because I wore blue? Yes and no. My audition had to be good and I had to look the part and be the right type as well. But when competing with dozens of other actresses who were all talented, attractive, pleasant, professional with comparable credits, how did I have the edge? Ego says it was my talent. But the final booking factor might have been the blue blouse.

I was even asked, Could I bring that blue blouse as wardrobe for the final shoot? One commercial casting director who had sat in on a final casting session told me that the client had insisted they hire that actress in the blue! So I booked that particular high paying network TV spot. True story.

If you guys want to book a lot more on-camera jobs, get the advice of a color or image consultant. What are your strongest or best colors? What suits your hair coloring and skin tone? There are many shades of blue. Get advice on what hairstyle really sells you and what wardrobe best suits your type. Find out what your type is. Auditioning is an art and every detail is important. Your best bet is finding an experienced Career Coach who's been an actor and can advise you on ALL the above.

FINAL TIP
For on-camera auditions, avoid wearing RED, WHITE and BLACK.

WHITE is a no-no for the camera because it tends to create a green shadow around you and glares! Skin tones are then off- you do not look good!

RED can be exciting and beautiful to wear in person for a special interview/audition or for a gutsy song-dance number but on-camera, it's a disaster! The color may turn beet-red, dark, dried blood red, orange or ugly purply pink fuchsia. No matter what your skin tone-eeek!

BLACK looks like a shadow and literally sucks all the energy from you on camera. (Especially if you have dark skin tones-all the more reason to wear something vibrant so YOU stand out.)

These colors can be great in an actual shoot-a film, commercial or TV series because during a real shoot there's a lighting designer who can add thousands of overhead lights with gels to soften, tone, perfect the look. Or he'll take a whole day to create the mood and make the lighting fabulous. That's why film stars look so good.

But during an audition in a casting director's studio, you usually have one camera and one little light stand with an umbrella reflecting the strong beam. So these 3 colors come out weird making you look, well, less than attractive. You're just shooting yourself in the foot to defy the law of lighting and color. You just won't win or will win very infrequently.

Instead of assuming it's your performance or blaming the casting director's lack of imagination, change your wardrobe and see if you get a different response. I'd be willing to bet on it. You've all heard the classic line, dress the part? Now, just remember, dress the COLOR. First rule of marketing is making YOU, the product, desirable. So how you dress is the wrapping on the product, YOU. Go BLUE!

Meanwhile,
Successful marketing!

Gwyn

Copyright 2008.
Gwyn Gilliss
All rights reserved.

Audition Tips For Actors - What to Wear to Win the Job! Wear Blue!
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Gwyn Gilliss is the Executive Director of TAM, The Actor's Market (www.theactorsmarket.com) a marketing firm for actors. They provide monthly FREE seminars/teleseminars, FREE weekly marketing tips as well as access to top photographers, graphic artists and videographers (www.sizzle-reels.com) who provide every marketing tool an actor needs. Gwyn's acting career spans several decades during which time she appeared on and off-B'way, in classical roles in American Repertory companies in over 18 contract and recurring roles in Daytime/Primetime TV, Films and dozens of network commercials/V.O.'s. As a Career Coach she is available to work One-on-One with actors at all levels.

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Sunday, February 17, 2013

Linear Regression Analysis - Centering For Multicollinearity Between Main Effects and Quadratic Term

In Regression Analysis, one of the most common causes of multicollinearity is when predictor variables are multiplied to create an interaction term or a quadratic or higher order terms (X squared, X cubed, etc.).

Why does this happen? When all the X values are positive, higher values produce high products and lower values produce low products. So the product variable is highly correlated with the component variable. I will do a very simple example to clarify. (Actually, if they are all on a negative scale, the same thing would happen, but the correlation would be negative). In a small sample, say you have the following values of a predictor variable X, sorted in ascending order:

2, 4, 4, 5, 6, 7, 7, 8, 8, 8

Linear Regression Analysis - Centering For Multicollinearity Between Main Effects and Quadratic Term

It is clear to you that the relationship between X and Y is not linear, but curved, so you add a quadratic term, X squared (X2), to the model. The values of X squared are:

4, 16, 16, 25, 49, 49, 64, 64, 64

The correlation between X and X2 is .987 - almost perfect.

To remedy this, simply center X at its mean. The mean of X is 5.9. So to center X, I simply create a new variable XCen=X-5.9.

These are the values of XCen:

-3.90, -1.90, -1.90, -.90, .10, 1.10, 1.10, 2.10, 2.10, 2.10

Now, the values of XCen squared are:

15.21, 3.61, 3.61, .81, .01, 1.21, 1.21, 4.41, 4.41, 4.41

The correlation between XCen and XCen2 is -.54-still not 0, but much more manageable. Definitely low enough to not cause severe multicollinearity. This works because the low end of the scale now has large absolute values, so its square becomes large.

If the values of X had been less skewed, this would be a perfectly balanced parabola, and the correlation would be 0.

Linear Regression Analysis - Centering For Multicollinearity Between Main Effects and Quadratic Term
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And now I would like to invite you to learn all about what multicollinearity is, how to diagnose it, and what to do about it in one of my FREE monthly Analysis Factor Teleseminars: "Correlated Predictors in Linear Regression: How to Detect and What to Do about Multicollinearity." Visit Teletraining 1 to get started today.

© 2008 Karen Grace-Martin -- Statistical Consultant and founder of The Analysis Factor

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Sunday, February 3, 2013

Helpful Tips For Training New Staff Members

Providing appropriate initial and ongoing training for new staff members is essential, not only in terms of preparing individuals for their new position, but also in retaining them for a longer period of time. Trained staff members are more knowledgeable and possess a diverse array of skills, enabling them to provide quality services that help the organization accomplish its mission. This article provides useful tips for training new staff members.

1. Upon hire, all new staff members should participate in an employee orientation program. Determine who and how many individuals will orient the new staff member. Will it be the new hire's immediate supervisor, a human resources (HR) employee, some other individual (e.g., former employee), or a combination of these individuals? For example, the immediate supervisor may provide specific training regarding the new employee's job duties and responsibilities, while a HR representative may provide a general orientation to the organization's programs and services. Regardless of who conducts the training, an orientation training schedule should be developed for each new employee (e.g., who s/he will meet with, when they will meet, and what will be covered).

2. Develop an employee orientation program that includes, but is not limited to, the following components:

Helpful Tips For Training New Staff Members

a. An overview of the organization, including its mission, vision, programs, services, staff members, board of directors, collaborative relationships, funding sources, etc.

b. An overview of the position's job duties (highlighting all essential functions), responsibilities, and work expectations (e.g., travel, evening and weekend hours).

c. An overview of all employee benefits, including, but not limited to, medical, dental, and vision insurance; short-term and long-term disability insurance; life insurance policy; 401 k plan or other retirement plan; vacation, sick, and other types of leave; and other benefits, if applicable.

d. An overview of the organization's regular and personnel policies and procedures.

e. A tour of the organization's facility and introduction to all staff members.

f. Where the individual's office is, what equipment (with passwords, if needed) is available for him/her to use, and where s/he can access office supplies.

3. After orientation, there is usually training specific to the new employee's probationary period. Training during this period is generally more extensive, as you're trying to bring the employee up to speed, as quickly as possible. The main focus should be on the employee learning and becoming proficient at his/her job, how it relates to the organization's other positions, and how it helps the organization accomplish its mission. The new employee and his/her immediate supervisor should meet at least weekly to ensure the employee is learning and applying the knowledge and skills necessary for ultimate success.

4. As information and technology changes, new ideas and theories emerge, and research findings are made available daily, you'll want to provide opportunities for your staff to increase their knowledge and skills in areas critical to their respective jobs. Thus, an ongoing training program should be developed and implemented. Items to consider for an ongoing training program include:

a. Do you want the training to be conducted internally, by current members, former staff members, or board members? The latter two groups may include individuals who possess expertise in certain areas. You can also invite staff members from other organizations to present at a staff meeting.

b. What external training opportunities are available for your staff? Are there other nonprofit organizations or governmental agencies that provide training that could benefit your staff? Which organizations have workshops or annual conferences that your staff members have attended in the past?

c. Are you taking advantage of all of the different training modalities available today, such as teleclasses, teleseminars, and webinars? Your staff members can easily participate in these training events while remaining in the office, as they only need access to a computer and/or a phone.

d. Are there specific work-related books, e-books, newsletters, journals, magazines, or other publications that you want your staff members to read initially and/or on a regular basis?

e. Do you have a training budget in place for staff that provides ample opportunities for learning and growth? Although many organizations cut training when they are forced to tighten their belts, this may harm the organization in the long run, as their staff will have outdated knowledge and skills. In addition, when staff salaries are low, many employees see training opportunities as a benefit or plus, which could contribute to employee retention.

f. Do you maintain a list of training programs and resources that staff can easily access and review? Responsibility for updating and maintaining this list should be assigned to one employee (e.g., HR representative, training coordinator).

g. Have you developed and implemented an approval process for handling individual requests for training, including the appointment of a staff member (e.g., HR representative, training coordinator) to approve training requests? You want to ensure that all staff members are provided an opportunity for attending training events.

Providing initial and ongoing training to staff members is necessary in order to maintain a qualified pool of employees. The provision of diverse training opportunities can also result in employee retention, as staff members value training, understanding how important it is to keep their knowledge and skills fresh and current. Trained staff are better service providers, helping the organization carry out its mission in a more effective and efficient manner.

Copyright 2009 © Sharon L. Mikrut, All rights reserved.

Helpful Tips For Training New Staff Members
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If you want to make positive changes in your personal and/or professional life, and create the life you desire and deserve, then working with Executive & Life Coach, Sharon L. Mikrut, is the solution. Although her specialty is in partnering with nonprofit executive directors and managers to maximize their resources in a competitive environment, she is passionate about working with all individuals committed to personal and/or professional growth. Visit her website at [http://www.createitcoaching.org] and sign up for her free monthly messages, tidbits, and resource information. In addition, visit her "Nonprofit Professionals" blog at [http://www.createitcoaching.com] Sharon is also available to speak to your group, association or organization.

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Tuesday, January 29, 2013

Top 10 Most Common Work at Home Jobs

Work at home jobs are becoming more and more popular, but there are still some that can be done more easily in a home environment. This article shares 10 of the most common types of work at home jobs you will find online.

1) Customer Service

Thanks to the internet and software programs that allow you to log in to a company's system from home, it is easy for employers to hire remote customer service agents. Imagine sitting in your home office, answering telephone calls from people all over the world. That is a reality for many thousands of home-workers today! The duties that come along with customer service positions vary from company to company, but most often you would be answering customer phone calls, providing general customer service, addressing complaints, entering orders into the company computer system online, and so on.

Top 10 Most Common Work at Home Jobs

Requirements: Most companies would require you to have an updated home office environment with computer, telephone, headset, and fax machine, though this will vary depending on the job duties.

2) Telemarketing

Telemarketing is another job that can easily be done from home. Most often this involves making cold calls to sales leads and either selling merchandise or services directly, or sometimes you would be simply setting appointments for sales people to close the sale.

Requirements: Most of these jobs would require an unlimited phone plan so you could make long distance calls without extra charges, but some companies do have a program where you could log into their system online and make the calls over a broadband connection. Some of these jobs do require sales or telemarketing experience, but some are willing to train.

3) Transcription

Transcription is done by listening to audio files and typing them into written form. There are two basic types of transcription jobs: medical and general. Medical transcription requires more intensive training so you will know the medical terminology used on the recordings, which are often created by doctors and other health professionals. General transcription can include many different types of audio recordings, such as meeting notes, seminars, teleseminars, and interviews.

Requirements: Transcription jobs will usually require equipment like software programs that can play the audio files at various speeds, and sometimes a specialized foot pedal is also required to control the software. You may also need a special headset.

4) Web Design

Web design jobs are great options for working at home. You can either work as an employee for a company, or as a freelancer who hires out your skills to many different clients. These jobs would obviously require that you have knowledge of web design, HTML, CSS, PHP, and other computer languages.

Requirements: The only equipment requirements for web design work at home jobs would be the software you need to create, design and update web pages. Some companies might require you to use a specific program like Dreamweaver, but others might not.

5) Writing

Writing is a great option for working at home too. You could either work for one company exclusively or freelance for many clients. This job also offers great flexibility with the types of writing and publications you can choose from. You could write for print markets like magazines, or focus on online publications by writing for e-newsletters and e-zines. Writers are needed for many different types of materials, such as sales brochures, technical manuals, parenting publications, health websites - you can even be a "ghostwriter" for people who want to publish their own books but don't have strong writing skills! Writers can also create their own income by writing and selling e-books online, creating content websites funded by advertising, affiliate products and more. Basically, if you have strong writing skills, there are endless ways to turn them into a paying venture.

Requirements: Even better, the only requirements for working at home as a writer would be having the skills and motivation to do it. It may be helpful to have at least the basic software programs that most clients would use, such as Microsoft Word.

6) Graphic Design

Just like web design, graphics design can be done from home too. This would involve the creation of digital images like artwork, company logos and web site graphics. Graphic designers can also work with print images, but that would more likely be done for a local company, even if you could still work at home much of the time.

Requirements: Once again, software programs for graphic design would be needed, as well as proper training.

7) Sales

Sales jobs can be done from home by telephone or internet, but some may also require daily visits to prospective clients. Some sales jobs would pay commission-only (you would only get paid if you make sales), but some do offer a base salary plus commission.

Requirements: This will vary depending on the company and type of sales job, but most often you would need to have some sales experience, and a home office with computer, telephone and fax machine.

8) Virtual Assisting

Virtual assisting is becoming one of the more popular work at home jobs these days. Most often these jobs require basic clerical skills like knowing how to use a computer, the internet, telephone, email, word processing programs like Microsoft Word, as well as spreadsheets, perhaps accounting software, and other basic office equipment. A virtual assistant can work solely for one employer, or be a freelance independent contractor. The duties of a virtual assistant would most often involve answering telephones, doing clerical work, answering email inquiries from clients, sending mailings, making travel arrangements, and more. (It varies greatly depending on the employer.)

Requirements: Usually you would need an updated computer system, telephone, fax machine, and the right software programs that your employer would use.

9) Teaching/Tutoring

Teaching and tutoring jobs can also easily be done from home, and they can apply to different settings. For example, you could tutor children who need help with their studies, or teach English as a second language to adults. You could work independently on your own, or sign on with a company who will connect you with clients.

Requirements: Besides specialized knowledge and teaching credentials, very little equipment is needed for this kind of work at home job.

10) Consulting

If you have specialized knowledge in specific areas, you may be able to create a lucrative consulting practice from home. There are consultants for pretty much everything, from legal to medical to business to personal life coaching! Consider your areas of expertise and ask yourself if people would be willing to pay money to learn from you. More often consulting is done on an independent basis rather than working specifically for one company.

Requirements: Depending on the type of consulting you would be doing, you may need a full home office setup as well as other equipment or software programs related to your line of work.

There are many other types of jobs that can be done from home, but these are probably the most common. However, as technology continues to advance we will likely see more and more opportunities to do even more jobs from home in the future.

Top 10 Most Common Work at Home Jobs
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Friday, January 25, 2013

3 Ways To Learn How To Think Bigger-Faster

"The biggest person with the biggest ideas can be shot down by the smallest person with the smallest mind. Think big anyway." --Mother Teresa

Recently I was able to attend one of the National Association of Women Writers (NAWW) regional events. It was a lot of fun to see girlfriends I hadn't seen in a while and it was very exciting to hear how far their lives and/or writing careers had progressed.

As we discussed their changes and future goals, I brainstormed with the members how they could get more visitors to their websites, repackage information into new products, and so on.

3 Ways To Learn How To Think Bigger-Faster

I decided after this meeting that thinking bigger is one of the most important components to reaching your goals. It doesn't happen overnight, believe me I know. It is a growth process. So here is a little help and some gentle direction to get you thinking bigger--faster:

1) One of the fastest ways to get where you want to be is to surround yourself with the people that are already there! You must invest in networking organizations that have members you can learn from and then you need to "network." And if you are like me, time management is a huge factor in your life. Networking online is a wonderful way to save time and get in touch with a global market. Build a mastermind team and meet regularly. Again it takes time to find the right people, but you won't find them if you don't start looking for them right now.

2) Get a coach. Having someone who is experienced in your industry is invaluable. Good coaches will hold you accountable and they will push you past your small thinking. Not to mention how much money they will save you as they prevent you from making costly mistakes as you progress through your career.

3) Attend seminars, workshops, and teleseminars every week. I know--where will you find the time? If I can do it, so can you. I have three school-aged kids and a new baby, and I run two organizations. I not only host teleseminars, I attend them every week too. I love learning via the Internet because it is so flexible. I have a headset and I just put it on mute so I can listen while I tend to other tasks. (Sometimes I even do the laundry or the dishes while I am learning.) The point is: I find the time to learn how to think bigger every week.

3 Ways To Learn How To Think Bigger-Faster
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Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of Sheri McConnell Companies, Inc. and the president and founder of two global organizations, the Smart Women's Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001) and the Global Institute of Associations-GIA. You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com or http://www.giaconnect.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.

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Tuesday, January 22, 2013

5 Ideas to Promote Your Charity Or Non Profit Organisation

Charity organisations and events are amazing ways of raising money for worthy causes, but what about the up-front costs of advertising and promotion? You're likely not going to have a lot of money to work with so competing on the same playing fields as companies with money to burn is unlikely to gain you any notice. You need to put your promotion efforts where people are going to see them with minimal money spent but an air of authenticity. To help you get a good turnout and get noticed, here's 5 ideas for promoting your charity or non-profit organisation:

Branding. It may seem odd to attach a corporate identity to a charity, but it is a must in the consumer culture of today. Your brand and your logo must be immediately identifiable to the people you wish to target. Spending money on poster printing and business cards without your brand attached will leave you looking unprofessional. An authentic brand means an authentic company in the eyes of the public. Website. This is going to be one of the best ways that you can interact with people. With a website you are able to clearly state your organisations goals, efforts and achievements. A blog is also a good idea. With this you are able to promote any events or important current events that relate to your cause. Social networking sites. Many charity organisations don't have the money or skills to set up a proper website. The best option for a web presence is to use free blogs and social networking sites. These can either work as satellites to your main website (if you can indeed afford one) or as a simple tool to inform interested parties of your concerns and campaigns. Don't forget to make sure you're active and responsive! Print media. Brochure, poster and booklet printing are the most effective ways to physically inform people. Giving them something to physically hold and read, especially if printed professionally, will lend authenticity to your cause and make people pay attention. Public arena. Find out when and where markets are held and try and organise a stall. The organisers may offer you a discount if you're a charity. Print stickers and give them out, make posters informing people about your charity and it's ultimate goals and where they can donate if they would like. University orientation weeks are a great place to hold an information stall. This is also a chance to do some fundraising such as a sausage sizzle. Or perhaps offer something trivial or novelty in exchange for people signing up for your newsletter.

Remember that you're asking people to care about something that will not necessarily offer them any immediate rewards, a hard sell in today's world. Having your brand in order and knowing how to get your voice heard amidst everyone else's is the difference between a successful charity and an ineffectual one.

5 Ideas to Promote Your Charity Or Non Profit Organisation
5 Ideas to Promote Your Charity Or Non Profit Organisation
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